Growth Design Director
Pipedrive
Seniority
Director
Model
In-Office
Sector
Salary
Undisclosed
Contract
Full-Time
About the role
As a Growth Design Director, you will lead the creation of a high-velocity experimentation engine that drives measurable business impact at scale. You'll define and execute an AI-first design strategy that seamlessly connects user experience with core growth metrics, ensuring continuous optimization across acquisition, activation, and retention.
What you'll do
- Act as a player-coach by setting the vision and mentoring the team while remaining deeply involved in the craft and prototyping complex systems
- Own the end-to-end strategy for user acquisition, activation, and retention by identifying and designing experiments for high-leverage opportunities in the user journey
- Establish internal processes for rapid-fire testing to ensure the team moves from hypothesis to live experiment with industry-leading speed
- Champion a culture of experimentation, advocating for "fail fast, learn faster" across the organization
- Lead the adoption of AI-driven methodologies to automate design tasks, generate multi-variant tests, and deliver real-time personalized experiences
- Utilize behavioral data to inform all design choices, building systems that allow user behavior to dictate product direction
- Partner closely with Product, Engineering, Data, Marketing, and Leadership to align experimentation efforts, ensure technical feasibility, leverage behavioral insights, and translate design impact into measurable business outcomes
- Lead and grow a team of 4-5 product designers, building a culture of craft, clarity, and customer obsession
What you'll need
- 12+ years of experience in product design
- 5+ years of experience leading and managing design teams, with a focus on mentorship, performance, and culture-building
- A proven history of applying design principles to influence user behavior and drive measurable business outcomes like revenue and acquisition
- The ability to interpret behavioral data, read A/B test results, and use quantitative insights to validate or pivot design hypotheses
- Deep experience in architecting and running systematic tests (multivariate or A/B) at a high velocity without compromising output quality
- Hands-on experience with AI-assisted design and productivity tools to automate workflows and generate content or variants at scale
- Ability to map complex user journeys and identify high-leverage friction points that align with core business goals
- Specialized skills in fine-tuning AI models or building custom automated design pipelines
What they offer
- Flexible hours, wellness perks and performance-based bonuses
- 28 paid leave days, well-being days, compassionate leave, and paternal leave
- Mentorship, coaching, and internal mobility opportunities
- Work alongside top talent from around the world in an inclusive environment

