Paid Social Lead

About the role

You will own Meta end-to-end — strategy, execution, optimization, and scaling. You'll be accountable for performance outcomes and work hands-on across campaign setup, creative testing, and performance analysis. This role is ideal for someone who thinks like a growth marketer, acts like a channel owner, and understands that great creative is a performance tool — not just a brand asset.

What you'll do

• Own Meta end-to-end: strategy, execution, optimization, and scaling
• Define and run full-funnel campaigns across prospecting, retargeting, and retention
• Hit performance goals across CAC, ROAS, and efficiency at scale
• Build and run a structured creative testing framework
• Brief, evaluate, and iterate on creative from a performance perspective
• Translate learnings into clear recommendations for the wider marketing team
• Stay ahead of platform changes and turn them into competitive advantages
• Collaborate with our Google Ads channel owner to align on strategy and share insights

What you'll need

• Proven track record owning and scaling Meta ads, ideally in DTC, subscription, or lead-gen
• Strong command of performance metrics: CAC, CTR, CVR, ROAS
• Experience with structured testing frameworks across creatives, audiences, and formats
• Hands-on with Meta Ads Manager — you run campaigns yourself
• Analytical thinker with strong execution speed and ownership mentality
• Comfortable working cross-functionally while staying accountable for results
• Based in Berlin and open to travel to our other locations
• German native and fluent in English

Nice to have

• Familiarity with other paid social platforms (TikTok, Pinterest, YouTube)