Director of Brand Marketing

About the role

This is a Director Brand Marketing position responsible for building out the Brand Marketing discipline at Raisin, a leading FinTech platform for savings and investments. You'll shape the perception of Raisin's B2C platforms across multiple countries while driving customer acquisition and engagement through strategic brand campaigns.

What you'll do

• Own and evolve the global brand marketing strategy to build consistent positioning and help fulfill growth targets
• Drive creative development of strong campaign ideas for customer acquisition and engagement across geographies
• Lead media planning and buying, building systematic approaches to optimize media mix and ROI
• Bring brand framework to life across paid, owned and earned channels
• Drive insights-based decision-making by partnering with Performance Marketing, Design, Product, Content and Communications teams
• Build and mentor a high-performing team while fostering creativity and collaboration
• Oversee agency partnerships for creative and media deliverables
• Monitor brand performance KPIs and translate insights into actionable improvements

What you'll need

• 10+ years of experience in brand marketing, brand strategy, or integrated marketing in fast-growing consumer-facing environments
• Demonstrated success in developing large-scale brand campaigns and systematically evolving brands
• Strong leadership experience with proven ability to develop and inspire creative and strategic teams
• Deep analytical understanding of audience insights, creative strategy, and media planning
• Strong negotiation skills and experience in media buying and marketing partnerships
• Ability to balance creative vision with analytical rigor
• Excellent communication, storytelling, and stakeholder management skills
• Experience working with agencies and internal stakeholders

What they offer

• €2,000 employee development budget and four full training days per year
• Flexible working hours, home office options and 30 vacation days
• Company pension scheme with 20% employer support
• Urban Sports Club membership subsidy of €20+ per month
• Deutschland Ticket subsidy of €25 per month
• JobRad bike leasing program with insurance coverage