SEM Analyst

About the role

We're looking for a SEM Analyst to join our Berlin or London office. In this role, you'll get a chance to be the analytical backbone of Pipedrive's SEM team - building the data foundation that powers faster, bolder paid search decisions at a global scale.

What you'll do

• Build and maintain SEM performance dashboards on top of our existing data infrastructure - clear, reliable and built for both at-a-glance reporting and deep troubleshooting
• Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels - building the analytical layer that takes our SEM insight from good to exceptional
• Go beyond platform-native reporting - joining ad platform data with internal metrics to connect paid search activity to real downstream business outcomes
• Design and track A/B tests - from hypothesis through to conclusion - ensuring learnings are clearly documented and translated into the team's next move
• Turn analytical findings into sharp, actionable recommendations that the team can act on with confidence
• Support the creation, management and optimisation of paid search campaigns across Google Ads and Microsoft Ads
• Conduct keyword research, ad copy testing, bid management and negative keyword development
• Monitor campaign performance and flag issues and opportunities proactively

What you'll need

• 3+ years of experience in a data/marketing analytics or SEM role with a strong focus on reporting and analysis
• Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding
• Practical experience using SQL and Python (Pandas/NumPy) for data manipulation and handling large datasets
• Comfortable working with multiple data sources - platform exports, CRM data and internal data tables
• Familiarity with Google Ads data - you understand what the metrics mean in a paid search context
• An analytical mindset, you ask why before you answer what

Nice to have

• A background in maths, computer science, economics or a related field is a plus
• Familiarity with the Google Ads API is a plus
• Experience/interest in utilising AI for data automation/analysis is a plus

What they offer

• Flexible hours, wellness perks and performance-based bonuses
• 28 paid leave days, well-being days, compassionate leave, and pawternal leave
• Mentorship, coaching, and internal mobility opportunities
• Work alongside top talent from around the world in an inclusive environment