Growth Lead

About the role

Growth Lead reporting directly to the VP Property Management. You'll be instrumental in shaping the future of portfolio companies' growth across all German locations. In your first quarter, you'll be hands-on across paid, SEO, lifecycle, partnerships, and local activations. By the end of year one, you'll have a repeatable playbook and the first hires reporting to you to scale it.

What you'll do

• Partner with portco heads on conversion. Generating leads is half the job. The other half is working with local heads in Hamburg, Magdeburg, Berlin, and beyond to make sure those leads turn into signed property management contracts.
• Build the growth playbook from zero. Decide what channels to run, where to spend, and how to measure. Have it live within your first 30 days.
• Build the local growth motion. Design events, broker partnerships, referral loops, and offline activations that work city by city and create a template that travels when we enter the next market.
• Report directly to the VP Property Management and Leadership Team. Present growth numbers in weekly business reviews with no middle layers.

What you'll need

• Fluent German (C2). Our portcos operate locally, and our customers are German homeowners.
• You've actually done growth. You've had a budget, run the campaigns, and can tell us the numbers you moved, not strategies you "contributed to."
• Live in the data. You set up your own tracking, design your own experiments, and don't need a BI team to tell you whether something worked.
• Think commercially. CAC, payback, contribution margin are your default units, not vanity metrics like impressions or MQLs.
• Thrive in ambiguity: you're energized (not paralyzed) by being the first growth hire and building the playbook from scratch.
• Based in Berlin or willing to relocate; this is an in-office role in Prenzlauer Berg.

Nice to have

• You've freelanced in GTM or growth, built and sold a product, or run your own venture.

What they offer

• Up to €500 close-to-office bonus if you live within 10-20 mins walking distance to the office.
• €110/month lunch budget, €50 fitness subsidy.
• €1,200 yearly education budget.
• Free books: Buena pays for any book you'd like to read.