GTM Lead

About the role

GTM Lead working directly with the CCO on the M&A pipeline engine that drives Buena's growth. Every property manager in Germany is a potential acquisition target; your job is to make sure we know about every single one of them.

What you'll do

• Build the target universe: every property manager in Germany on one list with revenue, headcount, locations, ownership structure, and signal of intent to sell.
• Build the sourcing engine that turns the list into deals: funnels from cold target to qualified conversation, automated email sequences, pipeline management, creative outbound campaigns.
• Run market research at the edges by picking up the phone and talking to property managers directly.
• Grow the function by hiring and managing working students to extend coverage, and work with the creative director on campaign messaging.
• Report directly to the CCO with no middle layers.

What you'll need

• Fluent German (C2). Most targets, public filings, and conversations are in German.
• Structured and obsessive about data quality.
• Resourceful in research using Handelsregister, Northdata, LinkedIn, company websites, phone calls, and industry directories.
• Move fast and ship v1 before perfecting.
• Based in Berlin or willing to relocate to Prenzlauer Berg for in-office work.
• Strong signal: you've built a real outbound or sourcing motion from scratch.

What they offer

• Up to €500 close-to-office bonus for living within 10-20 mins walking distance.
• €110/month lunch budget, €50 fitness subsidy.
• €1,200 yearly education budget and free books.