Director of Product Marketing

About the role

As Director, Product Marketing at Parloa you will be a primary architect of how Global 2000 companies rethink their entire customer experience infrastructure. You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. This role will amplify our GTM motion across the commercial organization, in collaboration with Revenue Marketing, Sales, and Partnerships to accelerate Parloa's growth.

What you'll do

• Lead a small team of product marketers as a player-coach, with ownership over your own part of the product portfolio, driving messaging and positioning for products, features, and capabilities.
• Work with Product and Engineering teams to ensure roadmap alignment with the company narrative and GTM plan, keeping prospects, partners, and customers in the loop.
• Own Release Marketing efforts in concert with marketing, partners, and GTM teams.
• Create compelling content to support sales initiatives and joint marketing with partners, lead enablement sessions, and guide communication across multiple audiences and channels.
• Empower sales and partnership teams with sophisticated use cases and proof points, infused with competitive differentiators developed with Competitive Intelligence, Customer Marketing, and Partner Marketing teammates.
• Amplify thought leadership on AI agents and AI agent platforms: translate technical concepts into buyer language, create content, and speak on webinars and at events.
• Lead strategic "big bet" cross-functional initiatives including key deal cycles, industry-defining research, strategic partner engagements, or executive event participation.

What you'll need

• 8 years of experience in Product Marketing roles, or 10 years working alongside a PMM team in related roles (sales enablement, B2B direct marketing, etc.).
• 10 years of experience managing people.
• A proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and executive-level deal support.
• Ability to capture an audience's attention on webinars, at events, or when training sales teams.
• Ambidexterity for both strategy and tactics — from crafting strategic narratives with executives to creating sales collateral from scratch.
• Business fluent in English (C2).

Nice to have

• CX product marketing experience (e.g. software for customer service, contact centers, digital experiences, or email/web marketing).
• Experience with AI products such as AI agents, copilots, or AI for analytics, platform, or workflows.
• Experience working for a fast-growing, private equity or venture-funded B2B software company.
• Business fluent in German (C2) to support our DACH teams.