Performance Marketing Manager DACH (part-time - 20h/week)

About the role

As a Performance Marketing Manager at AMBOSS, you'll shape how future nurses and students around the world discover our product. You'll have a direct impact on our acquisition across DACH region and deliver growth while ensuring profitability. This is a part-time position at 20h/week.

What you'll do

• Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to audience needs
• Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
• Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
• Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
• Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
• Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

What you'll need

• Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• Comfortable working cross-functionally with marketing, creative, web, and analytics teams
• Experience with DACH markets and paid media strategies; German language proficiency

Nice to have

• Creative judgment to brief, evaluate, and iterate on ad creatives to improve performance

What they offer

• 30 paid vacation days, AMBOSS holiday, and personal purpose day
• Daily healthy breakfast and lunch by in-house chefs
• Urban Sports Club (M plan), Fitbit Versa 3, Deutschland Ticket
• Option to work remotely from 4 other office locations