Performance Marketing Manager - International Markets

About the role

As a Performance Marketing Manager, you'll shape how future doctors and students around the world discover AMBOSS. You'll have a direct impact on acquisition across different countries and deliver growth while ensuring profitability.

What you'll do

• Own and scale paid media campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads—ensuring campaigns are aligned with business objectives and tailored to local markets (International Student, IMG, International Clinicians)
• Manage budgets, forecasts, and pacing to maximize return on ad spend (ROAS) while hitting volume targets
• Develop and run A/B tests on creatives, landing pages, and audience strategies to drive conversion improvements
• Analyze campaign performance using platforms like GA4, Looker, and channel dashboards, and turn insights into actionable recommendations
• Collaborate cross-functionally with product marketing, creative, web, and local teams to ensure message and funnel consistency
• Report on KPIs (e.g., CPA, LTV, ROAS, CR) and drive regular performance reviews with stakeholders

What you'll need

• Hands-on experience managing paid campaigns across Google Ads, Meta, TikTok, and Apple Search Ads
• Confident working with performance metrics (ROAS, CPA, LTV, CTR, CR) and tools like GA4, Looker, Excel/Sheets, and attribution platforms
• Strong knowledge of A/B testing, funnel analysis, and conversion rate optimization (CRO) best practices
• Ability to connect campaign performance to broader business goals and adjust strategy accordingly
• Comfortable working cross-functionally with marketing, creative, web, and analytics teams to align efforts and drive results
• Knowledge of how to brief, evaluate, and iterate on ad creatives to improve performance

What they offer

• 30 paid vacation days, AMBOSS holiday, personal purpose day
• Daily healthy breakfast and lunch by in-house chefs, AMBOSS daycare
• Urban Sports Club membership, Fitbit Versa 3, Deutschland Ticket
• Work remotely from 4 other office locations