German speaking Senior Content Marketing Manager

About the role

Leapsome is seeking a Senior Content Marketing Manager to lead editorial work for the German market. You'll build a high-quality content engine, adapt global narratives for German-speaking audiences, and drive organic growth through strategic content creation and SEO initiatives.

What you'll do

• Lead editorial planning, content briefs, reviews, and publishing for German-language content across all formats
• Create and adapt high-quality content including articles, landing pages, email sequences, social copy, and webinar scripts
• Build scalable, data-informed content strategies and workflows to grow quality alongside volume
• Own SEO and AEO initiatives to grow organic presence in German-speaking markets
• Drive AI tool adoption for localization, content production, and experimentation while maintaining quality standards
• Collaborate with global demand generation, product marketing, and campaign teams on localized multichannel programs

What you'll need

• 5+ years of German content marketing experience, ideally in B2B SaaS or HRTech
• Native-level fluency or bilingual proficiency in German with excellent editorial instincts
• Strong English skills for internal collaboration
• Expertise in content strategy, SEO, and emerging AI applications in content creation
• Analytical mindset combined with creative editorial instincts and data-driven decision making
• Genuine interest in workplace transformation and HR technology
• Resilient, proactive, and adaptable working style in fast-moving environments

What they offer

• Hybrid work model with offices in Berlin and flexible remote options
• €2,000 annual learning and development budget plus Good Habitz platform access
• 30 vacation days (upgradeable to 40) plus paid sabbatical after 5 years
• Urban Sports Club membership and Oliva wellness subscription
• Mental health support including 1:1 therapy sessions
• €1,000 work-from-home stipend and competitive pay with pre-IPO equity