Director of Marketing Operations and Strategy

About the role

HelloFresh is seeking an experienced marketing/performance Director to lead their newly formed Marketing Strategy and Operations function. You'll design the decision architecture that connects global marketing scale with local execution, determining how the company sets targets, allocates capital across channels and markets, and course-corrects performance.

What you'll do

• Build marketing investment strategy processes that translate incrementality signals and market-level economics into portfolio-wide budget allocation decisions
• Design and run performance governance operating rhythms to meet targets
• Drive the budgeting cycle end-to-end, connecting marketing planning to business-level targets with finance
• Build a core team and lead a broader community of practitioners across regions under a shared model you'll design

What you'll need

• Experience in performance marketing, growth strategy, marketing finance, or strategy consulting
• Genuine fluency in digital marketing economics (CAC, LTV, incrementality, channel mix)
• Proven track record of building operating models or decision frameworks that changed how organizations steer performance
• Ability to move between strategic thinking and concrete execution without losing focus on either

What they offer

• Competitive salary package with HelloFresh-subsidized pension scheme
• Flexible hybrid work model with sabbatical leave options
• Mental wellbeing support through Headspace and Spill platforms
• 24/7 office gym access and discounted Urban Sports Club membership
• Learning budget including HelloFresh Academy and German language courses
• Family-friendly policies with in-office kids corner and on-site babysitter