Senior Performance Marketing Manager

About the role

Yepoda is hiring a Senior Performance Marketing Manager to play a key role in scaling Yepoda's global performance engine across paid channels. This role sits at the heart of our growth, driving efficient customer acquisition across prospecting, conversion and retargeting. This is a hands on role with real ownership, ideal for someone who enjoys both execution and strategic thinking.

What you'll do

• Own the day to day management and optimisation of performance marketing channels including paid social (Meta, TikTok), paid search (Google Search, Shopping, PMax), affiliate and emerging platforms
• Execute and continuously optimise campaigns to drive efficient customer acquisition and improve CAC, ROAS and blended MER
• Manage budgets, pacing and bidding strategies across channels and markets
• Run structured testing across creatives, audiences, formats and landing pages to improve performance, including a clear creative briefing and feedback process in close collaboration with the creative team
• Work closely with CRM, Brand and Analytics teams to align acquisition with lifecycle and LTV
• Translate performance data into actionable insights to improve channel performance and inform broader growth decisions
• Own performance reporting infrastructure across channels and markets, ensuring clear visibility for senior leadership at all times
• Mentor and elevate junior team members through structured feedback and knowledge sharing

What you'll need

• 6+ years experience in performance marketing within a high growth DTC, ecommerce or consumer business or agency
• Strong hands on experience across paid social and paid search platforms, especially Meta Ads Manager and Google Ads (Search, Shopping, PMax)
• Familiarity with MTA and attribution tools such as Northbeam, Triple Whale or Rockerbox
• Solid understanding of GA4 for conversion tracking and channel reporting; basic understanding of Meta CAPI and server-side setup
• Advanced proficiency in Google Sheets or Excel; experience with Looker Studio or Tableau for dashboard building
• Solid understanding of CAC, LTV, ROAS, blended MER and the ability to allocate budgets across channels while evaluating efficiency trade-offs
• Strong stakeholder management skills — able to communicate channel strategy clearly to senior leadership, flag risks early and propose solutions
• Fluent in English; native fluency in a key European market language (e.g. German, French, Italian) strongly preferred

Nice to have

• Experience with TikTok Ads Manager; Pinterest Ads a plus
• SQL a plus
• Motion App for creative performance analytics a plus
• Familiarity with Figma at a review and feedback level

What they offer

• Hybrid working: 3 times a week in office at Berlin's Prenzlauer Berg
• Dog-friendly office with free drinks and snacks
• Room for professional growth and advancement from day 1
• Employee discounts on Yepoda products
• Urban Sports Club membership