GTM Lead

About the role

As GTM Lead, you own how opus goes to market. You work side by side with the CEO and COO and pipeline is your territory. Your job: turn early traction into a repeatable GTM machine — no playbook, no inherited engine, just a product that works and customers that prove it.

What you'll do

• Own the pipeline number — qualified discovery meetings with ICP decision-makers. You define the target, you track it, you hit it.
• Build the outbound engine and then outgrow it: cold call, LinkedIn, email sequences — design the cadences, control the messaging, run it yourself, iterate until it compounds.
• Develop pipeline channels beyond cold outbound — webinars, trade fairs, partnerships — whatever converts.
• Hire and scale the GTM team: bring in the first BDRs, build onboarding, set daily expectations, run call reviews, give hard feedback.
• Own the tech stack — CRM, enrichment, sequencing, AI-assisted outreach — automate every repeatable workflow.
• Run discovery calls and ensure founders spend zero time on unqualified conversations.
• Define the category through LinkedIn posts, industry articles, case studies, and whitepapers that educate the market and frame the problem in our language.

What you'll need

• 2+ years in B2B/Enterprise Software with hands-on pipeline ownership — you wrote the sequence, dialed the calls, cleaned the CRM.
• Builder, not operator — you've designed outbound from scratch at least once and know the difference between activity and output.
• Category thinker — you've sold or built GTM for something the market didn't have a name for yet.
• Experience ramping junior reps from zero to consistent output and having hard feedback conversations.
• Industrial DNA — you sell to Mittelstand manufacturing fluently and know procurement cycles, budget timing, and multi-stakeholder sign-off from experience.
• Native German, strong professional English (C1+).