Social Media Marketing Manager

About Amara

Amara is a Berlin-based startup creating an AI-powered companion for older adults. The product supports cognitive abilities, provides daily structure, and helps people maintain independence and safety.

Key Responsibilities

• Manage social media channels focusing on Meta, LinkedIn, X, YouTube, and TikTok
• Execute and develop organic social media strategy with target-group distribution
• Build and moderate community, engaging with users and relatives
• Plan and maintain editorial and content calendars with Design, Product, and founders
• Communicate strategic partnerships with medical institutions and AI companies
• Analyze KPIs and optimize reach, engagement, and relevance
• Monitor platform trends and translate them into channel strategy

Requirements

• 3+ years in social media marketing, content marketing, or community management
• Strong understanding of platform mechanics and organic growth
• Editorial planning and community management expertise
• Hands-on experience with AI tools (Claude, Midjourney, Gemini)
• Fluent German and English (written and spoken)
• Passion for communication and brand building

Why Join

• Work on a socially impactful product
• Creative freedom and true ownership of brand presence
• Use AI as a daily marketing tool
• Fast decision-making and direct communication