Growth Marketing Manager Intro

About the role

As a Growth Marketing Manager, you'll be responsible for incrementally growing our existing paid acquisition channels, experimenting with new channels, while collaborating with our product and operations teams to improve the sign-up experience. As we expand globally, you'll play a key role in driving Feather's expansion.

What you'll do

• Play a front-seat role in designing and executing our growth strategies
• Create, manage and optimise marketing campaigns on Google, Bing, Meta, Tiktok, etc.
• Identify, prioritise and test new and emerging marketing channels
• Adjust landing pages and signup flows to improve conversions and monetization
• Implement & Troubleshoot attribution/tracking issues
• Work towards clear marketing KPIs such as ROAS, CAC & LTV

What you'll need

• Proficient and hands-on experience with Google Ads
• Knowledge of at least one more ad channel like Meta, Tiktok, Linkedin, etc.
• Highly analytical and keen on continuously improving performance through data and tests
• Demonstrated ability to effectively manage and optimise a monthly acquisition budget across channels and run in-house media buying
• Experience working with web tracking and analytics tools like Google Analytics, Metabase, or Looker, etc.

What they offer

• Remote-first work environment with an office in Berlin
• Company retreats, team dinners, and meetups
• Space to grow with ownership and decision-making from day one
• Freedom to explore and innovate with new products and markets