GEO Lead

About the role

Lead GEO & AEO strategy for Germany's #1 real estate platform, ensuring ImmoScout24's visibility in AI search engines like ChatGPT, Google AI Overviews, and Perplexity. You'll work closely with Data Scientists, SEO, Product and engineering teams to pioneer how the brand appears in the AI-powered search era.

What you'll do

• Drive measurable traffic from AI-powered search platforms (ChatGPT, Perplexity, Gemini) with direct accountability for month-over-month growth
• Own ImmoScout24's presence across LLM platforms by maximizing citation frequency and improving content retrieval rates
• Lead end-to-end implementation of GEO & AEO initiatives, translating strategic vision into concrete action plans with measurable KPIs
• Build and maintain frameworks to track LLM traffic patterns, citation performance, and conversion metrics
• Align and drive SEO, Product, Engineering, and Data Science teams around GEO & AEO priorities
• Deliver quarterly performance reports, ROI analyses, and strategic roadmaps that translate AI visibility metrics into executive insights

What you'll need

• Experience with AI search visibility, LLM-driven distribution or similar experimental domains with measurable results
• Deep expertise in search systems from crawling and indexing to ranking algorithms, understanding LLM architectures and retrieval mechanisms
• Successfully led initiatives requiring buy-in from multiple stakeholders across technical and business functions
• Experience presenting to executives, negotiating with product owners and building coalitions to drive strategic initiatives
• Ability to translate complex AI concepts into actionable strategies for technical and non-technical stakeholders
• Forward-thinking approach staying ahead of GEO/LLMO developments, comfortable working where best practices are still being defined
• Experience leveraging AI tools to drive problem-solving and productivity with effective human oversight

What they offer

• Competitive salary package with bonus
• Hybrid work model with 3 days on-site per week and 30 days vacation
• Work from abroad for 10 days per year
• Dedicated learning time, online courses, regular feedback and individual career paths
• Public transport or Job Bikes subsidy
• Company pension scheme with attractive subsidy