Customer Insights Analyst

About the role

In this role, you will not just report on what happened; you will define what happens next. You will be an intellectual partner to our Marketing and Business leadership by building automated decision systems and reporting models that steer millions of euros in investment.

What you'll do

• Build the "Next Best Action" System: Move beyond static segmentation to an automated decisioning system that selects and delivers the optimal next customer interaction (reward, message, or recommendation) for each customer based on business priorities
• Solve the "Leakage" Problem: You will diagnose value leakage across the customer lifecycle, quantify the economic upside of closing those gaps, and translate insights into strategic levers
• Own the Full Data Stack: You will have the autonomy to own the entire data journey - from ingesting and curating raw data to producing final analytical outputs - ensuring your insights are built on a foundation you fully understand
• Steer the Business with "Hard" Metrics: Translate fuzzy concepts like "customer experience" into rigorous economic trade-offs (e.g., modeling the exact cost vs. retention impact of availability and service levels) to guide executive decisions
• Elevate Experimentation: Design the testing framework for our most critical strategic bets. We don't just want to know if it worked; we want to know why, using uplift modeling to measure true incremental impact