Senior Data Analyst - Marketing and Commercial

About the role

This role is pivotal in informing key marketing decisions and supporting other commercial areas like pricing, and invaluable for driving our long-term loyalty strategy.

What you'll do

• Conduct regular deep-dives to uncover the drivers of customer loyalty and retention, translating findings into strategic recommendations that inform our loyalty and CRM initiatives.
• Own the end-to-end analytics integration of new marketing initiatives - from new B2C travel products to B2B partnerships - into our performance measurement and reporting infrastructure.
• Build and maintain the data foundation for our marketing and commercial teams, including contributing to our Customer Data Platform (CDP) and improving CRM data quality standards.
• Design and support A/B tests across pricing and marketing initiatives, translating experimental results into actionable recommendations for commercial decision-making.
• Deliver pricing insights that directly influence commercial decisions - for example, analyzing booking patterns to identify where mark-up adjustments can drive revenue without sacrificing competitiveness.
• Shape our travel product analytics practice - establishing the right metrics and data quality standards, and building the analytical foundation that will drive supplier negotiations and margin optimization.
• Build and maintain central marketing dashboards that serve as the single source of truth for marketing and commercial KPIs.

What you'll need

• Senior level of experience in data analytics with significant exposure to both marketing and commercial topics (pricing, travel product, finance) and strong track record of influencing business decisions through data.
• Strong understanding of digital marketing channels, campaign performance measurement and attribution concepts as well as tracking technologies.
• Advanced SQL skills and solid proficiency with at least one BI tool (e.g. Tableau, Looker, or similar).
• Strong data modeling fundamentals - confident designing data structures (facts, dimensions, marts) within a medallion data architecture.
• Exceptional stakeholder management skills - comfortable navigating a diverse set of stakeholders, turning high-level briefs into structured analytical plans.
• Experience designing A/B tests and a strong grasp of statistical concepts such as significance testing, confidence intervals, and good experimental design.
• Familiarity with CRM platforms (e.g. Braze) and marketing data pipelines.

Nice to have

• Experience with Python for statistical analysis.
• Experience with CDPs.

What they offer

• Hybrid model based in Berlin, 2-3 days per week in office.
• Work from abroad offering - 5 months per year.
• 1500 euro learning and development budget, plus coaching/mentoring and hackathons.
• Access to internal and external tourism discounts and benefits.