Senior Growth Marketing Manager (Berlin, hybrid)

About the role

As a Senior Growth Marketing Manager at Kittl, you will take full ownership of our paid acquisition stack with a critical mandate to revitalize our Paid Search performance. You will operate as a high-impact individual contributor, managing six-figure monthly budgets to drive efficient subscription growth.

What you'll do

• Revitalize & scale paid search: Take end-to-end ownership of Google Ads (Search, PMax, YouTube, Display), deeply analyzing and restructuring accounts to improve performance and drive scalable growth
• Manage multi-channel strategy: Oversee and optimize six-figure monthly budgets across Google and Meta, ensuring efficient capital allocation to maximize blended ROI
• High-velocity experimentation: Own the experimentation roadmap, executing rigorous A/B tests on ad copy, creative assets, and landing pages to constantly improve CVR and lower CPAs
• Deep data analysis: Dive deep into large datasets to uncover granular insights, moving beyond surface-level metrics to optimize for LTV, CAC, and incrementality
• Creative strategy feedback: Partner closely with the Creative team to guide the development of high-performing assets, translating data insights into clear creative briefs for both static and video ads
• Build automated workflows: Leverage AI tools and scripts to automate routine bidding and optimization tasks, allowing you to focus on strategy, creative testing, and finding the next growth lever

What you'll need

• Proven paid search expertise: 4+ years of hands-on experience in Performance Marketing with a mastery of Google Ads (Search, YouTube, Display); Paid Social experience is a big plus
• Budget scaling experience: A demonstrable track record of managing and scaling ad accounts with 6-figure monthly budgets, proving you can increase spend without sacrificing efficiency
• Subscription growth background: Experience driving acquisition for a subscription-led business, with a strong command of unit economics like LTV & CAC
• Analytical & technical depth: A deeply analytical mindset with proficiency in handling complex datasets, and a good understanding of attribution models and tracking to make evidence-based decisions
• Advanced testing mindset: While proficient in standard A/B testing, you prioritize incrementality and lift analysis, looking beyond basic platform metrics to understand the true causal impact of your spend on business growth
• Hunger & autonomy: You are a self-starter who thrives as an individual contributor, possessing an "owner" mentality to navigate ambiguity and aggressively chase performance targets

What they offer

• Hackathons: Quarterly hackathons to experiment with new concepts and push boundaries
• Kittl Week: Annual global team gathering for work, celebration, and inspiration
• Flexible working hours: Core hours 11am–5pm CET with flexible schedule
• Remote work: Up to 50 days fully remote per year from anywhere
• Learning & development budget for professional growth
• Up to 30 vacation days per year