Head/Director of Brand & Advocacy

About the role

Talon.One is looking for a Head/Director of Brand & Advocacy to lead our newly consolidated Brand, Content, Design, and Customer Marketing functions. This is a high-impact "player-coach" role designed for a leader who excels at the intersection of creative storytelling and operational scale.

What you'll do

• Own the strategic roadmap for all distribution-led content. Build and innovate the Talon.One system for GEO/SEO-optimized assets, gated practitioner guides, and multi-channel distribution that drives measurable growth and net new customer acquisition
• Future-proof our content. Continue to accelerate our AI content strategy and work alongside the content manager to ensure LLMs, AI-powered search (GEO), and Talon One's content distribution most advance and help Talon.One's citable authority in the space
• Build a world-class advocacy program from its early stages. Identify and activate "Customer Champions" for case studies, speaking engagements, and community-led growth
• Lead the Design and Copy teams to ensure a distinctive, premium brand identity across every touchpoint. You will own creating the system and execution of a reliable brand voice that is trustworthy and represents Talon.One's brand values
• You will explore video, podcasts, and interactive formats to ensure our content lives where our audience engages most
• Serve as the bridge between Product Marketing and Demand Gen, ensuring our best product and customer stories are integrated into growth channels

What you'll need

• 7–10+ years of B2B Marketing experience, with a proven track record of managing and developing multidisciplinary creative and technical teams
• Experience building content engines that move beyond "output" to "outcome." You understand how content fuels the pipeline
• Deep understanding of SEO/GEO, content attribution, and how the "modern tech stack" (AI, CMS, CRM) supports brand distribution
• Direct experience scaling customer reference or advocacy programs in an Enterprise SaaS environment
• Familiarity with community-building strategies (digital communities, digital advocacy, lifecycle customer communication) is required
• Strong creative instincts: you care about design, storytelling, and how content shows up across different formats and platforms
• Experience in Commerce Tech, Fintech, or complex Enterprise SaaS is a major plus

What they offer

• €1,000 annual learning budget, full LinkedIn Learning access, and free German language courses
• 30 days of annual leave, plus extra paid days for your birthday and moving day
• Home office setup budget, a monthly home office allowance
• Freedom to work from abroad for up to 90 days worldwide
• Mental health support with nilo.health and discounted Urban Sports Club membership
• 20% company subsidy on your pension contributions