CRM Manager

About the role

We are looking for a proactive, curious, and eager CRM Manager to join our Headquarter team in Berlin. In this mid-level role, you will play a key part in executing our newsletter formats and lifecycle strategy, to maintain long-lasting relationships with our members through personalized, context-driven messaging. You will manage the activation of member data to develop and execute communications plans across email, push notifications, and in-app messages.

What you'll do

• Responsible for the ideation, planning, and execution of regular newsletter formats and manual campaigns (emails, pushes, and in-apps)
• Proactively contribute to the lifecycle management strategy by setting up new touchpoints and tests within user flows to improve member experience and increase retention
• Leverage consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing insights and personalized content
• Monitor campaigns, build reports, and analyze KPIs to continuously optimize performance and verify the impact of communications through hypothesis testing
• Support the team in leveraging AI to automate existing processes and scout for new opportunities to keep CRM multi-channel communications state of the art
• Plan and implement A/B tests on a regular basis using dynamic templates and analyze results to refine our approach
• Build relationships and partner with stakeholders from Tech, Product, B2B, and Customer Care to identify new opportunities and ensure deliverability

What you'll need

• Minimum of 2-3 years of experience in Digital Marketing and CRM, with a solid understanding of both mobile and web environments
• Hands-on experience working with marketing automation platforms such as Airship, Braze, Iterable, or similar tools
• Commercially savvy and data-driven, with a love for challenging your daily work by looking into data to generate new ideas
• Innovation mindset and AI curiosity, embracing the newest in CRM and proactively scouting for new opportunities to leverage AI and automate existing processes
• Organized and proactive, able to manage multiple campaigns simultaneously at a high pace while maintaining quality
• Experience working with dynamic templates and taking the customer's perspective to ensure a great experience
• Highly proficient in spoken and written English; able to communicate in German fluently

Nice to have

• Previous experience with tools migration

What they offer

• Free Urban Sports Club L Pro Membership plus friends and family discount
• Hybrid work setup, with up to 120 days remotely within the EU, UK, and Switzerland (including 30 days outside the EU)
• 30 days paid vacation annually, two additional volunteering days, and flexible working hours
• Annual budget of 1,000 EUR for professional growth, plus internal training and weekly language classes
• Complimentary access to mental health provider Open Up