Director of X-Channel - Performance Marketing

About the role

We are seeking a Paid Marketing X-Channel Director to lead a global, cross-functional team at the intersection of marketing, product, and technology. This hybrid role combines product management, project management, and marketing expertise to drive scalable solutions, innovative marketing technology, and data-driven acquisition strategies.

What you'll do

• Lead and mentor a high-performing cross-functional team of 10, with 3 direct reports
• Develop strategic roadmap for marketing technology and performance stack aligned with business goals
• Bridge Marketing, Product, Engineering, and Analytics teams to ensure alignment and scalable solution delivery
• Spearhead global Conversion Rate Optimization initiatives to drive double-digit improvements
• Lead workflow and marketing automation initiatives for significant cost efficiencies
• Oversee marketing technology compliance with GDPR, Apple ATT, and global privacy regulations
• Enhance omnichannel campaigns with advanced targeting, CRM flows, and CDP segmentation
• Collaborate on custom bidding solutions and sophisticated measurement frameworks

What you'll need

• 8+ years of experience in product management, marketing technology, or performance marketing
• Proven leadership experience managing cross-functional teams and coaching specialists
• Strong understanding of online and performance marketing platforms (Google Ads, Meta, Programmatic)
• Technical expertise in tracking and attribution (SDK, server-to-server, SKAN, privacy frameworks)
• Experience with custom bidding and optimization solutions
• Track record of leading product roadmaps and managing complex projects
• Ability to balance long-term vision with short-term execution using data-driven decisions
• Comfortable engaging with Directors and C-suite executives on performance and business impact