Senior Product Marketing Manager (AI-Augmented, B2B)

About the role

We're seeking a Senior Product Marketing Manager to own positioning and messaging for HeyJobs' AI-powered recruitment platform. You'll bridge Product, Sales, and market needs while leveraging AI tools to scale marketing operations and drive customer adoption across thousands of employers.

What you'll do

• Own positioning and messaging for the full HeyJobs product suite, synthesizing customer interviews, sales call transcripts, and competitor data into conversion-driving narratives
• Use AI to produce, iterate, and personalize sales content at scale with high quality
• Plan and execute GTM strategies for product launches and commercial initiatives, building AI-powered workflows for research, drafting, and distribution
• Analyze user behavior and content effectiveness to identify messaging and positioning mismatches
• Continuously sharpen narrative and messaging across B2B website and key customer journey touchpoints
• Collaborate with Product and GTM teams to ensure every launch and feature release lands with the right narrative across all touchpoints

What you'll need

• At least 3 years of hands-on experience in Product Marketing, GTM, or closely related marketing discipline
• Genuine curiosity and passion for AI, ideally with experience in agents and automated workflows
• Exceptional writing and storytelling skills in German
• Strong expertise in positioning, messaging frameworks, ICP definition, and transforming product complexity into clear value
• Customer-centric approach with understanding of personas, pain points, and pipeline drivers
• Comfort with conversion optimization and funnel analysis
• Strategic thinking with ability to deliver high-quality hands-on output
• Excellent cross-functional collaboration and stakeholder management skills

Nice to have

• Experience with AI workflows (n8n, Langdock, Claude, or custom GPT setups) for automating research, content, or distribution
• Proven ability to run competitive intelligence at scale using AI tools
• Background in B2B SaaS or HR Tech with understanding of buying committees

What they offer

• 28 holidays plus 1 additional day annually, 3 weeks work from anywhere per year
• 1-month paid sabbatical every 3 years
• 3 days yearly educational leave with 500€ budget
• 10 free nilo.health coaching sessions and Urban Sports Club corporate rate
• High-quality equipment including MacBook/ThinkPad and home office setup
• Offices in Berlin Kreuzberg and Cologne with standing desks and AC