Senior Associate Customer Communication

About the role

You'll manage complete B2B customer communication at Doctolib, developing and managing marketing customer journeys for existing clients. This is a 15-month maternity cover position focused on creating targeted campaigns across diverse customer segments in the German healthcare market.

What you'll do

• Manage the entire B2B marketing customer journey for existing customers in Germany across multiple channels (email, in-app, etc.)
• Create campaigns for product launches, cycle releases, and usage increase initiatives with focus on storytelling
• Evaluate campaign effectiveness monthly and optimize for better reach and impact
• Collaborate closely with Customer Engagement, Product Marketing, and Marketing Performance teams
• Analyze performance of created campaigns against KPIs including product usage, user satisfaction, engagement, and campaign performance

What you'll need

• Completed degree in Communications, Marketing or similar field (Health Management focus is a plus)
• Minimum 5 years experience in content marketing, copywriting, PR & communications in healthcare
• Copywriting expertise with experience in customer journey management and storytelling
• Strong organizational skills and ability to maintain overview during intensive project phases
• Experience with Braze, WalkMe or other CRM tools
• Excellent written and verbal German skills plus business-level English

Nice to have

• Hands-on mentality with strong teamwork skills
• Passion for healthcare with interest in health policy contexts

What they offer

• Company health insurance with additional benefits
• 28 vacation days plus 1 additional day per full employment year (max 30 days)
• Option to work 10 days per year from EU countries or UK
• Parent Care Program including extra parental leave
• Free mental health and coaching sessions
• Sponsored Germany ticket, meal vouchers, and Urban Sports Club membership