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B2B Marketing Lead

ZZenjob
Seniority
Senior
Model
Hybrid
Sector
E-Commerce
Salary
Undisclosed
Contract
Full-Time

About the role

You'll be leading Zenjob's B2B marketing engine from the ground up, owning the full B2B marketing lifecycle from positioning to lead generation. This role involves shaping strategy, running demand generation campaigns, and collaborating with Sales, Product, and Brand teams to drive revenue growth.

What you'll do

  • Develop and own Zenjob's B2B marketing strategy aligned with sales and revenue goals
  • Define clear positioning and value propositions tailored to different industries and buyer personas
  • Create compelling lead generation campaigns to increase SQLs, value per lead and average booked revenue
  • Lead a small, high-performing team and manage external agencies/freelancers
  • Own and allocate B2B marketing budget according to strategy approach
  • Drive account-based marketing (ABM) programs targeting high-value prospects
  • Optimize marketing funnels, tracking performance from first touch to closed deal
  • Build thought leadership through whitepapers, case studies, webinars, and reports
  • Create sales enablement materials to help the commercial team close deals faster

What you'll need

  • 5+ years of experience in B2B marketing, ideally in SaaS or HR tech domain
  • German native language skills and fluent English
  • Proven track record in demand generation, account-based marketing, and lead nurturing
  • Strong understanding of the B2B sales cycle and buyer journey
  • Exceptional communication and storytelling skills
  • Data-driven mindset with ability to make strategic decisions based on insights
  • Collaborative, entrepreneurial mindset comfortable in fast-paced scale-up environment

What they offer

  • 28 days paid vacation (increases to max 30 days), plus educational and community service leave
  • Hybrid working model with up to 2 days remote per week
  • Annual training budget of EUR 750 with mentoring opportunities
  • 30 EUR Urban Sports Club grant and office sports room
  • 40 EUR monthly NAVIT credit for sustainable mobility
  • Quarterly team events, seasonal parties, and dog-friendly office
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