Senior Enterprise Marketing Manager Short Description

About the role

You drive pipeline growth in a Sales-led enterprise motion where the highest-value opportunities start with executive relationships, curated events, and account-based plays. You design marketing programs that accelerate stage progression in Tier-1 accounts, build multi-threading depth with senior engineering and C-level leaders, and scale what works through AI and automation.

What you'll do

• Design and execute marketing programs that create and accelerate enterprise pipeline in named Tier-1 accounts across automotive, defense, and industrial verticals in DACH and Europe
• Use AI and automation across your workflows to scale personalization, generate content variants, automate reporting and follow-up, and increase output without adding headcount
• Build and run ABX plays for priority accounts, including persona-specific targeting, multi-touch sequences, and coordinated entry narratives aligned with Sales
• Own the strategy, audience, KPIs, and quality bar for curated executive events such as roundtables, briefings, and industry salons, and steer delivery through agencies and partners
• Represent SPREAD at select industry moments where engineering leaders and decision-makers gather, with a clear account activation plan and measurable pipeline outcomes
• Partner closely with RevOps to operationalize tracking, attribution, and automation, while you define KPI standards and iterate based on performance data
• Collaborate with Product Marketing on positioning, content, and enablement that resonates with deeply technical buyers navigating software-defined product complexity
• Build repeatable marketing motions across field, digital, and content channels that compound pipeline impact quarter over quarter

What you'll need

• 5+ years in B2B enterprise marketing, demand generation, or ABX in technical SaaS, engineering software, or industrial technology
• Direct experience marketing to engineering leaders, R&D executives, or C-level decision-makers in automotive, aerospace, defense, industrial manufacturing, or IoT
• An engineering degree or deep, demonstrable experience marketing to engineers. You can hold your own in a conversation about E/E architecture, PLM, or systems engineering
• Proven track record of building enterprise pipeline through account-based programs that support 100K+ ACV motions and long sales cycles
• Comfortable in executive-level settings. You have run or contributed to curated events, exec roundtables, or account-specific activations where pipeline outcomes are measured
• Strong ABX execution skills with the ability to run multi-touch programs end-to-end in close coordination with Sales
• Hands-on experience using AI tools for content generation, campaign personalization, analytics, or workflow automation in a marketing context
• Based in Berlin or willing to relocate

What they offer

• Strong overall package including attractive compensation and an annual learning budget
• Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership
• 30 vacation days, workation options, and one paid volunteering day per year
• In-office perks including lunch provided three times per week