Senior Field Marketing Manager Short Description

About the role

In this role, you own enterprise pipeline outcomes. You design and run targeted campaigns that turn engineering leaders at enterprise accounts into qualified opportunities, working closely with Sales to define account priorities and build integrated campaigns across digital, events, content syndication, and ABM.

What you'll do

• Design and execute integrated field and growth campaigns targeting automotive, defense, and industrial accounts, primarily in DACH and Europe
• Own pipeline targets and campaign ROI, working hand-in-hand with Sales on account prioritization, meeting goals, and follow-through
• Use AI and automation across your workflows to remove repetitive work, scale personalization, generate content variants, automate reporting, and increase output without adding headcount
• Build and run ABM plays for top-tier enterprise accounts, including targeting, messaging, multi-touch sequences, and conversion paths
• Own strategy, KPIs, briefs, and QA for flagship owned events and steer an external agency through a clear delivery cadence from concept to post-event learnings
• Represent SPREAD at trade shows, conferences, and partner moments where engineering leaders gather, with a clear plan for account activation and measurable outcomes
• Partner closely with RevOps to operationalize tracking, attribution, and automation, while you define KPI standards and use the data to iterate fast
• Collaborate with Product Marketing on positioning, content, and enablement that resonates with deeply technical buyers

What you'll need

• 5+ years in B2B field marketing, demand generation, or enterprise ABM in technical SaaS or engineering software
• Direct experience marketing to engineering or R&D leaders in automotive, aerospace, defense, industrial manufacturing, or IoT
• An engineering degree or deep, demonstrable experience marketing to engineers. You can hold your own in a conversation about E/E architecture, PLM, or systems engineering
• Proven track record of building enterprise pipeline, including campaigns that support 100K+ ACV motions
• Strong ABM execution skills, not only planning, with the ability to run multi-touch programs end-to-end
• Strong event strategy capability, with experience steering agencies or partners to deliver premium execution and measurable outcomes
• Confidence working with data and performance signals, and partnering with RevOps to set up clean measurement and reporting
• Fluent English required. Based in Berlin or willing to relocate

Nice to have

• German language skills at B2 or higher
• Hands-on experience using AI tools for content generation, campaign personalization, analytics, or workflow automation in a marketing context
• Experience in enterprise solution selling environments where the target buyers are large OEMs or Tier 1 suppliers

What they offer

• Attractive compensation and an annual learning budget
• Mobility and wellbeing support through a Deutschlandticket mobility budget and an Urban Sports partnership
• 30 vacation days, workation options, and one paid volunteering day per year
• In-office perks including lunch provided three times per week