Senior Product Marketing Manager

About the role

We're seeking a Senior Product Marketing Manager to shape how we position and market our spend management products to finance professionals. You'll drive top-of-funnel growth through demand generation campaigns while developing compelling positioning and messaging for new and existing products.

What you'll do

• Design and launch top-of-funnel campaign strategies that drive lead generation
• Develop market-ready positioning and messaging for new and existing products
• Partner with Product, Commercial and Subject Matter Experts to translate technology into finance-ready messaging
• Listen to customer calls, study patterns, and turn conversations into actionable insights
• Lead product launches and go-to-market initiatives across teams
• Create high-quality marketing assets including landing pages, briefs, and videos
• Develop sales enablement materials like pitch decks, demos, and battlecards

What you'll need

• Proven track record in B2B SaaS marketing with campaign development and launch experience
• Creative approach to product marketing with a track record of driving lead generation
• Customer-obsessed mindset with ability to develop deep customer understanding
• Data-driven approach with ability to set success criteria and present insights
• Strong writing and communication skills across audiences and channels
• Growth mindset with proactive, adaptable approach to experimentation

Nice to have

• Product Marketing experience (preferred but not required)

What they offer

• Top-of-market compensation package including equity
• Vibrant offices with weekly breakfasts and Friday demos
• 20 days "work from abroad" policy
• 600 EUR Learning & Development budget