Growth Marketing Lead

About the role

This hybrid role sits at the intersection of growth marketing and GTM engineering. You'll own the full enterprise pipeline funnel, building the data and AI-powered demand engine that makes it run and achieve its goals.

What you'll do

• Full-funnel growth ownership. Own pipeline from awareness to opportunity—across inbound and outbound—connecting Salesforce, HubSpot, LinkedIn, and other tools to power personalized journeys from prospect to customer, with clear attribution to revenue.
• Systems builder. Build AI-assisted workflows for campaign creation, messaging, and segmentation including showcasing AI agents powering real GTM workflows on deepset's own platform.
• High-tempo experimentation. Methodically test messaging, audiences, and channels fast across web, paid, email, social, content, and events, scaling what works into playbooks and cutting what doesn't.
• Cross-functional integrator. Tight feedback loops with Leadership, Sales, Product, DevRel, and RevOps; activating ICPs across developer and enterprise journeys, and implementing refinements to hit pipeline goals.

What you'll need

• 3+ years in data-driven, AI B2B, deep tech, or developer tools marketing
• Proven track record running full-funnel demand with measurable pipeline impact
• Comfortable with APIs, automation tools, and data workflows (Python, Claude, Haystack)
• You think in hypotheses and have the analytics chops to iterate and prove value
• Deep understanding of what resonates with technical audiences and business buyers
• Tools stack: Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, intent analytics (Reo.dev, community analytics)
• Deep familiarity with ICP mapping, value-based messaging, audience targeting, and campaign optimization

Nice to have

• German language skills
• Open-source community experience
• LLM / AI product marketing background
• Early-stage or high-growth startup experience

What they offer

• Remote-first setup with flexible hours and tech of your choice
• 30 days vacation plus extra days for family sick leave
• Competitive salary and stock options for every team member
• Monthly sports and mental health support allowance with Oliva
• Annual learning and development budget