Editorial Content Lead (Native English f/m/d)

About the role

We are looking for an Editorial Content Lead to define, shape, and oversee Aeyde's global content and editorial execution. This role sits at the intersection of culture, creativity, and commerce, responsible for how the brand is narrated, perceived, and experienced across all external touchpoints.

What you'll do

• Define the editorial direction of the brand, blending creative storytelling with commercial strategy to position Aeyde as a culturally resonant luxury house
• Lead the overarching content strategy, weaving seasonal narratives, product messaging, and editorial direction into a cohesive and elevated brand voice
• Guide and evolve the brand's tone of voice, editorial frameworks and oversee long-form content and short-form formats with equal excellence
• Translate seasonal collections and creative concepts into clear, compelling, and digestible content across all channels, ensuring relevance, resonance, and customer engagement
• Partner closely with the Digital Team to tailor content for each platform and channel, optimizing for performance and context
• Oversee all copy output, from campaigns, website, email, social, and press releases to product descriptions and editorial projects
• Support and guide editorial initiatives such as Lookbooks, Aeyde Magazin, or other brand editorial projects
• Lead and mentor a small team of editors and project managers, fostering a high-performing, collaborative, and creatively ambitious environment

What you'll need

• 5+ years of experience in editorial, content, or brand leadership, ideally within a major media house, publishing, or luxury fashion context
• Graduated in Journalism, Marketing, Communications, Media Studies, or a related field
• Proven track record in shaping narratives, leading story telling and editorial innovation
• Experience in copywriting and editing, ideally in fashion, culture, or media, with the ability to write in a distinct brand voice across platforms
• Exceptional writing, editing, and storytelling skills (native-level English required)
• Commercial mindset: able to tailor copy and storytelling to the right audience and drive engagement
• Strong leadership and mentoring experience, including managing editorial teams
• Data- and insight-driven mindset, able to leverage analytics to refine content strategy while maintaining brand integrity

What they offer

• A bright and spacious design office in the heart of Berlin embodying brand values and focusing on employee well-being
• Once-per-season gift voucher, to be used on Aeyde footwear and accessories
• Subsidized Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees
• 30 days of holidays
• Flexible hybrid working model subject to team specifications
• Relocation assistance available including visa support