B2B Lifecycle & CRM Campaign Lead

About the role

This is a hands-on Lead position for B2B Lifecycle/CRM Campaigns focused on orchestrating automated email and CRM engagement across the supplier lifecycle. You'll design, execute, and optimize supplier campaigns and programs, working within established data structures to deliver targeted communications that drive key B2B outcomes.

What you'll do

• Design, manage, and optimize onboarding, education, engagement, and retention campaigns through email and CRM channels
• Utilize existing data models and segmentation capabilities to craft relevant journeys for key supplier cohorts, regions, and categories
• Write, QA, and deploy campaign messaging that aligns to the supplier lifecycle
• Oversee campaign setup, scheduling, QA, and deployment within CRM systems ensuring accuracy and timeliness
• Track campaign-level metrics, analyze journey results, and recommend tactical improvements or tests
• Collaborate with product marketing, commercial operations, regional teams, and CRM architecture/data manager
• Stay current on lifecycle journey trends and best practices to ensure best-in-class supplier experience

What you'll need

• 8+ years of hands-on experience in lifecycle/email/CRM campaign ownership, ideally in B2B or SaaS/marketplace context
• Advanced practitioner-level knowledge of CRM tools/platforms (Braze, HubSpot, Salesforce Marketing Cloud, Iterable)
• Proven record orchestrating and optimizing multi-step, automated customer journeys within existing CRM infrastructure
• Skilled at mapping, deploying, and iterating lifecycle campaigns using existing audience/data frameworks
• Excellent messaging and content deployment skills with ability to write and operationalize journeys
• Strong analytical skills for reporting, monitoring, and tactical improvement

Nice to have

• Experience in a high-growth, matrixed business environment

What they offer

• Annual personal growth budget and mentorship programs
• Work from anywhere in the world for 30 days per year
• Hybrid working approach with three days in office collaboration
• Monthly transportation and fitness budget
• Discounts on GetYourGuide activities for you, friends, and family
• Language reimbursement program and health/wellness benefits