Product Marketing Manager

About the role

As a Product Marketing Manager at Helsing, you'll bridge customer needs with AI defence products, serving as an internal customer advocate and external product evangelist. You'll develop marketing strategies that place products at the center of compelling narratives while collaborating across Product, Partnerships, and Communications teams.

What you'll do

• Develop core marketing materials including one-pagers, positioning statements, and messaging frameworks
• Work closely with Product and Partnerships teams to translate technical benefits into compelling product stories
• Conduct market analysis to identify product differentiation, trends, and opportunities
• Collaborate with Communications, Events, and Content teams on storytelling across channels
• Provide strategic support to Partnerships teams with narratives and materials
• Take ownership and contribute flexibly to achieve mission objectives

What you'll need

• Fluency in both English and German, written and spoken
• 10+ years of professional experience in product marketing
• Proven success in technology product marketing in fast-paced environments
• Willingness to travel periodically to international offices including London and Paris
• Strong storytelling abilities to distill complex ideas into compelling narratives
• Collaborative mindset with ability to build trust and relationships
• Self-starter with ownership mentality and sound judgment
• Adaptability and intellectual curiosity for dynamic environments

Nice to have

• Experience within the defence sector
• Complementary creative skills such as advanced copywriting, graphic design, or basic coding/web development

What they offer

• Competitive compensation and stock options
• Focus on outcomes rather than time-tracking
• Relocation support
• Social and education allowances
• Regular company events across European offices