Senior Digital Growth Manager

About the role

We're looking for a hands-on (Senior) digital growth Manager to join our marketing team and own paid channels and account-based marketing. The ultimate outcome of this role is to drive measurable pipeline growth by building scalable paid programs and targeted ABM motions that bring the right buyers to Taktile at the right time.

What you'll do

• Own and manage paid channels end-to-end (LinkedIn Ads, Google Ads, and secondary channels)
• Collaborate with Content and Product Marketing to define our organic search and Generative Engine Optimization (GEO) strategy, ensuring Taktile is cited as a leader in AI-driven search results and LLM responses
• Plan, execute, and continuously optimize campaigns across the full funnel - from awareness to high-intent conversion
• Translate performance data into high-impact creative briefs, working with designers to iterate on ad visuals and copy that resonate with sophisticated financial buyers
• Define and maintain the target account list in close partnership with sales and RevOps
• Design and execute coordinated ABM programs - combining paid, content, and outbound - to engage high-priority accounts
• Build and maintain dashboards that give clear visibility into channel performance, CPL, CAC, and pipeline contribution
• Translate data into actionable insights that inform broader marketing strategy

What you'll need

• 4+ years in growth/ performance/ paid marketing, preferably within B2B SaaS
• Proven track record managing and optimizing paid campaigns with a focus on pipeline (SQLs/ opportunities) rather than just lead volume
• Hands-on experience running ABM programs in close alignment with sales
• Curiosity to work with the latest AI tools to accelerate your day-to-day operations
• Comfortable owning your function end-to-end in a lean, high-output team
• Experience with CRMs and marketing automation platforms (HubSpot a plus)
• Ability to move fast in a scale-up environment