Global Audience Manager

About the role

The Global Audience Manager supports paid marketing audience and ad progression initiatives across global markets. This role focuses on executing audience segmentation, campaign implementation, and operational coordination to ensure efficient paid media activations across channels.

What you'll do

• Execute audience segmentation strategies across paid marketing channels including targeting, exclusion, lookalikes, and personalization
• Build and activate audiences using Customer Data Platform (CDP) and implement across paid platforms
• Coordinate Ad Progression activities between marketing, product, and AdTech teams to align audiences across paid channels
• Support implementation of ad progression experiments and audience variations across campaigns
• Track and report on ad progression performance, providing regular updates to stakeholders
• Translate audience requirements for AdTech and technical infrastructure teams
• Act as operational point of contact for audience work across paid marketing channels and local markets
• Collaborate with CRM, product, analytics, and legal teams to ensure compliance and find shared opportunities

What you'll need

• 3+ years of experience in performance marketing, paid marketing, audience management, or related operational roles
• Experience with audience segmentation tools, customer data platforms, and paid media activation workflows
• Strong execution skills with ability to implement and coordinate audience and ad progression tasks across channels
• Analytical mindset with ability to support data-driven decisions and performance reporting
• Effective communication skills to collaborate with cross-functional teams and global stakeholders
• Bachelor's degree in Marketing, Business, Analytics, or related field preferred

What they offer

• Healthy discount on weekly HelloFresh boxes
• Annual learning and development budget plus access to HelloFresh Academy
• Subsidized childcare with professional nannying agency
• Free access to Headspace and biweekly yoga classes
• Diverse international environment with 70+ nationalities
• German language courses, gym discounts, and company events