Senior Product Marketing Manager

About the role

You'll lead community engagement strategy for one of the world's largest travel creator communities, focusing on nano and micro influencers. This role combines strategic marketing with hands-on community management to drive creator acquisition, engagement, and retention through data-driven campaigns.

What you'll do

• Define value proposition and messaging for creator community across different audience segments
• Design and execute multi-channel engagement strategies across CRM, social media, and events
• Drive targeted lifecycle campaigns to improve conversion from follower to active community member
• Create campaigns highlighting community benefits and success stories to foster advocacy
• Translate community insights into product features and marketing content
• Collaborate with Product teams to inform feature development based on creator needs
• Develop engaging content including guides, tutorials, newsletters, and success stories
• Track and analyze community metrics including LTV, activation, retention, and churn
• Use data insights to optimize campaign performance and refine targeting strategies

What you'll need

• 3-5 years of experience in product marketing, lifecycle marketing, or creator/influencer marketing
• Demonstrated experience developing engagement strategies for online communities (preferably B2B)
• Experience planning and executing CRM campaigns using Braze, HubSpot, or similar platforms
• Strong analytical mindset with ability to interpret performance data
• Excellent project and stakeholder management skills for cross-functional initiatives
• Experience collaborating with Product and Tech teams on feature development
• Knowledge of social media channels, especially Instagram and TikTok

Nice to have

• Experience in the creator economy or working with influencers
• Track record of segmenting audiences to improve product adoption and conversion rates
• Experience developing and optimizing value propositions for different audience segments
• YouTube platform knowledge

What they offer

• Annual personal growth budget and mentorship programs
• Work from anywhere in the world for 30 days per year
• Hybrid working approach with three days in office collaboration
• Monthly transportation and fitness budget
• Discounts on GetYourGuide activities for you, friends, and family
• Language reimbursement program and health benefits