Senior Lead – Brand & Social

About the role

As the Senior Lead: Brand & Social, you will be the architect of our identity and the conductor of our social presence. You'll be responsible for ensuring that our brand strategy is seamlessly translated into high-impact social content that drives cultural relevance and measurable growth. You'll act as a brand guardian while staying deeply operational, managing the team that turn strategy into "shippable" social moments that build trust and community.

What you'll do

• Build a unified strategy where the global brand narrative fuels our social channels, and social insights inform our long-term brand evolution.
• Act as the strategic engine for brand-led campaigns across the entire marketing org, ensuring campaigns are insight-led, culturally resonant, and creatively world-class.
• Own the end-to-end execution of our global social media presence, transforming our positioning into an always-on engine of content, community engagement, and cultural commentary.
• Evolve N26's cultural framework, identifying where the brand should play in the zeitgeist and how we show up authentically on platforms like TikTok, Instagram, and LinkedIn.
• Define the KPIs for brand health and social performance, rigorously interpreting data to prove how brand sentiment and social engagement drive business value.
• Develop frameworks for brand messaging and social content that can be localized across markets while maintaining a consistent, world-class personality.
• Work across Product, Growth, and Creative teams to ensure the brand's soul is felt at every customer touchpoint.

What you'll need

• 9+ years of experience leading brand and social teams, with a track record of building "talked-about" brands in fintech, tech, or high-growth consumer sectors.
• A social-native strategist who understands how to build a community, not just a following.
• Proven experience owning brand identity and global strategy in a fast-paced, cross-functional environment.
• Ability to distill complex business goals into simple, provocative creative briefs that inspire social-first thinking.
• Comfortable with brand-lift studies and social analytics, using data to defend bold creative bets to senior leadership.
• Experience managing diverse teams, fostering a culture of curiosity and commercial accountability.

What they offer

• Competitive personal development budget and work from home budget.
• Discounts to fitness & wellness memberships, language apps, and public transportation.
• Premium N26 bank account subscription, plus subscriptions for friends and family.
• Additional day of annual leave for each year of service.
• Relocation package with visa support for those who need it.