Senior Online Marketing Manager (Brand Performance - Europe)
SumUp
Seniority
Senior
Model
In-Office
Sector
Salary
Undisclosed
Contract
Full-Time
About the role
This is a Senior Online Marketing Manager position focused on brand performance across Europe for SumUp, a leading fintech company. You'll own and execute upper and mid-funnel digital campaigns across multiple platforms while collaborating with cross-functional teams to drive customer growth for SumUp's payment and business solutions.
What you'll do
- Own and execute upper and mid-funnel campaigns across Meta, Google Display, YouTube, TikTok, and programmatic platforms
- Design and implement multi-channel campaign strategies aligned with SumUp's growth and branding goals
- Partner with Performance Marketing team to ensure funnel optimization from awareness to conversion
- Lead creative strategy, testing, and production with in-house and agency partners
- Manage budgets, bidding strategies, and campaign performance to maximize ROI
- Collaborate with MarTech, Analytics, and Finance teams to build measurement frameworks and ensure proper attribution
- Experiment with emerging channels and AI-powered tools to future-proof marketing stack
What you'll need
- 5+ years of digital marketing experience across multiple platforms (Meta, Google Display, YouTube, Programmatic, TikTok)
- Experience managing upper and mid-funnel campaigns that drove awareness and consideration at scale
- Data-driven and analytical mindset with proficiency in Google Analytics, Tableau, and DV360
- Ability to build strong cross-functional relationships and thrive in complex, matrixed teams
- Proactive, resourceful mindset with a "get stuff done" approach
- Experience leading campaigns for brand launches and understanding interplay between brand and performance marketing
What they offer
- VSOP enrollment with stake in company's future success
- €2000 annual learning and development budget
- Corporate pension scheme with up to 20% company matching
- 28 days paid leave plus public holidays and special leave
- Urban Sports Club subsidy and subsidized lunches
- 1-month sabbatical after 3 years of service