Social Media Manager | Tik

About the role

We're looking for a Social Media Manager to join our growing social team and help bring Yepoda's brand strategy to life. In this role, you'll be an integral part of our social media team, driving Yepoda's TikTok forward and leading our presence in the US.

What you'll do

• Own the end-to-end management of Yepoda's TikTok, including channel direction, planning, and execution, with a clear focus on growing our presence in the USA.
• Define and own the TikTok content calendar, ensuring a consistent, high-quality output aligned with brand direction and performance goals.
• Drive the creative direction of the channel, translating strategy into engaging, relevant, TikTok-first content built for discovery, reach, and growth.
• Be highly hands-on: confidently shoot, direct, and edit content, while reacting quickly to trends and proactively turning them into Yepoda-fit concepts.
• Work closely with the content and influencer teams to bring ideas to life, ensuring strong execution and maximizing impact in the US market.
• Take ownership of channel performance, tracking results and using tools like Dash Social to identify insights, test approaches, and continuously optimize output.

What you'll need

• 4+ years of experience managing social media, with proven success growing and scaling TikTok accounts and creating high-performing content.
• Deep understanding of the USA market and TikTok culture, with a strong sense of what resonates locally.
• A TikTok-native mindset with strong creative instincts; able to spot opportunities, take risks, and create content that stands out.
• Highly confident in filming, directing, editing, and appearing in content to bring ideas to life.
• Strong skills across tools like CapCut, Canva, and Dash Social (or similar platforms).
• Solid understanding of performance and analytics, with the ability to translate data into clear actions and improvements.
• Impeccable English skills, both written and spoken.

Nice to have

• A passion for all things K-Beauty.

What they offer

• Hybrid working model
• Office in Berlin Prenzlauer Berg — dog-friendly, with free drinks and snacks
• Employee discounts on Yepoda products for you, friends, and family
• Urban Sports membership package
• Room for professional growth and advancement from day 1