Creative Marketing Strategist

About the role

You will be responsible for managing and steering the creative production process across various advertising formats for all Performance Marketing channels and external partnerships.

What you'll do

• Take responsibility for and steer the creative production process of various advertising formats across all Performance Marketing channels (Google, Youtube, Meta, TikTok, Reddit, etc) as well as external partnerships
• Work closely with all stakeholders of the Marketing team (Design, Brand, International, Growth, external partners) to prioritize the production of the most efficient concepts based on KPIs
• Develop a structured Creative-Testing-Strategy for our Paid campaigns with the goal of continuously maximizing performance
• Support the scaling of new creative productions through targeted use of tools (e.g. Storyteq, AI, etc.)
• Measure, analyze and evaluate advertising performance holistically across all channels to identify promising communication strategies
• Stay up to date with the latest advertising trends, techniques and best practices
• Support with ongoing analysis of direct and indirect competitors to identify opportunities for our campaigns