Senior CRM Manager

What you'll do

• Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle, from onboarding and activation to engagement, retention, and reactivation
• Own the operational management of our lifecycle segments and communication flows, using channels like email, push notifications, and in-app messages to deliver the right message at the right time
• Dive deep into data to uncover insights about customer behavior, identify key segments, and measure the impact of your initiatives on core business KPIs like LTV, retention, and churn
• Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys

What you'll need

• Exceptional stakeholder management skills and the ability to communicate effectively and collaborate with both technical and non-technical partners