Influencer Activations Lead, Europe

About the role

GetYourGuide is building a unified, always-on influencer and creator engine, and we're looking for a Senior Influencer Marketing Manager to help drive it across key European markets. This is a hands-on, execution-forward role that sits at the intersection of creative strategy, paid amplification, and cross-market activation.

What you'll do

• Activate and manage influencer campaigns across EMEA markets, with a primary focus on Germany, France, and UK
• Shape creative briefs and campaign concepts based on testable hypotheses, translating emerging creator and platform trends into structured experiments
• Own campaign execution end-to-end: creative concepting and briefing, creator coordination, content development guidance, boosting, and results analysis
• Collaborate on full-funnel influencer testing frameworks, from content sourcing through paid amplification and performance reporting
• Support whitelisting and paid social amplification of influencer and creator content across Meta, TikTok and Youtube
• Partner closely with the Influencer Strategy Lead and attend regular in-person sessions with the European brand teams
• Contribute to unified reporting across influencer and creator functions, helping establish benchmarks and surface learnings quickly

What you'll need

• 5+ years of influencer marketing experience, with a track record of executing at scale across multiple markets
• Fluent in English - French or German is a plus
• Strong creative instincts with an eye for what makes content work on each platform, plus passion for staying on top of creator trends and emerging formats
• Deep platform fluency in Meta, TikTok and YouTube, including paid amplification of creator content
• Strong analytical instincts: comfortable pulling insights from data, translating them into creative hypotheses and performance recommendations
• Ability to work cross-functionally with strategy, paid media, and creative stakeholders
• Based in Berlin, with willingness to travel to France & UK regularly

Nice to have

• Experience in travel, e-commerce, or marketplace categories is a plus

What they offer

• Annual personal growth budget and mentorship programs
• Work from anywhere in the world for 30 days per year
• Hybrid working with three days in office, two days optional at home
• Monthly transportation and fitness budget
• Discounts on GetYourGuide activities for you, friends, and family
• Health and wellness benefits