Customer Marketing Manager

About the role

We're looking for a Customer Marketing Manager to join our marketing team and turn Taktile's customers into a powerful growth engine. The ultimate outcome of this role is to deepen customer relationships, generate compelling proof points that accelerate new business, and drive expansion by keeping existing customers engaged and successful.

What you'll do

• Develop and manage a structured customer reference and advocacy program that sales can activate at every stage of the deal cycle
• Identify, recruit, and nurture customer champions across Taktile's key accounts
• Own Gartner Peer Insights, G2, and other review platforms to build credible third-party proof
• Lead the end-to-end production of customer case studies, impact stories, and video testimonials
• Maintain a living repository of customer proof points - by use case, segment, and buyer persona - that the full team can draw from
• Own our customer newsletter and lifecycle communications that keep Taktile top of mind
• Design and execute marketing programs that support upsell and cross-sell in close partnership with customer success and sales
• Run systematic programs to gather customer insights - through interviews, surveys, and sales call analysis - and feed them into product, sales, and marketing strategy

What you'll need

• 3+ years in customer marketing, customer success marketing, or a closely related marketing role
• Proven ability to build customer advocacy programs and produce high-quality case studies and reference content
• Strong relationship skills - you are comfortable engaging (senior) stakeholders at enterprise accounts
• Experience working cross-functionally with customer success and sales teams
• Excellent writing and storytelling skills, with an ability to translate complex technical outcomes into compelling narratives
• Active use of AI tools to accelerate content, research, and customer insight synthesis