Senior Performance Marketing Manager

About Amara

Amara is a Berlin startup developing an AI-powered companion for older adults, focusing on cognitive support, daily structure, and independence.

Your Role

Scale paid user acquisition across Meta, Google, YouTube, TikTok, Apple Search Ads, and emerging channels.

• Design full-funnel campaigns and manage media budgets toward CAC/CPI targets
• Conduct creative testing (10-20 variations weekly)
• Implement tracking infrastructure and optimize conversion rates through A/B testing
• Campaign automation, pixel setup, audience retargeting

Requirements

• 5+ years in paid media for consumer apps or DTC brands
• Proficiency with TikTok Ads Manager, Meta Business Suite, Google Ads
• Mobile app growth and attribution modeling expertise
• Basic SQL or Looker knowledge preferred
• English fluency; German beneficial